Customer-Driven Market-Based Management
Customer Focus & Sastifaction
Customer Retention & Loyalty
Customer & Company Profitability
Unique Features:
- Customer Focus – Strategies that deliver superior customer value and profits
- Brand & Product Positioning – Strategies & Performance Analytics
- Customer Engagement – Strategies that reach & engage customers
- MBM/APPs – Interactive, experiential learning applications in each chapter
- More focused content – 11 Chapters with fully updated examples & references
- Instructor Support – Chapter Roadmaps, PowerPoint Slides & Test Bank
Roger Best
Roger is an Emeritus Professor in Marketing at the University of Oregon and co-founder of the UO Sports Product Management Program. He authored the first six editions of Market-Based Management, co-authored seven editions of Consumer Behavior with Del Hawkins, and, more recently, co-author of The Global Sports Industry
He has published over 40 journal articles, one of which was The Academy of Marketing Science article of the year Roger started his career at GE in engineering, where he earned a patent and later moved into product management As a professor, he has taught at the University of Arizona, INSEAD in Fontainebleau, France, and the University of Oregon. He has been awarded numerous teaching awards and honored as AMA Distinguished Teacher of the Year. Roger has extensively worked consulting and executive education with many Fortune 500 companies such as 3M, Dow Chemical, DuPont, GE, HP, Textron, and many others.
Vikas Mittal
Vikas is the J. Hugh Liedtke Professor of Marketing at the Jesse H. Jones Graduate School of Business Previously, he was on the faculty at the University of Pittsburgh and Northwestern University. His publications appear in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. It has been featured in Forbes, Times, New York Times, Harvard Business Review, and Sloan Management Review.
His research has been funded by the National Institutes of Health, Heinz Endowments, and the Department of Education. He has been the co-editor of the Journal of Marketing and Journal of Marketing Research. His papers have received the William F. O’Dell Award and the FedEx Excellence in Service Research award. He is an award-winning teacher who has been voted best professor multiple times and featured in Poets and Quants. He has consulted with over 200 companies, including Fortune 500 companies.
Shrihari (Hari) Sridhar
Shrihari is a Professor of Marketing, Joe Foster ’56 Chair in Business Leadership, Presidential Impact Fellow, and Chancellor’s EDGES Fellow at Mays Business School, Texas A&M University. He is the Editor in Chief of the Journal of Marketing
His publications appear in the Journal of Marketing, Journal of Marketing Research, and Marketing Science. He has been a finalist for the Marketing Science Institute/H. Paul Root Award, Paul Green Award, and featured in Forbes, Harvard Business Review, National Public Radio (NPR), Reuters, and Sloan Management Review. He received the Varadarajan Award for Early Career Contributions to Marketing Strategy and is an MSI Scholar. Dr Sridhar is an award-winning teacher recognized by Poets and Quants and has been co-author of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth and Marketing Strategy: Based on First Principles and Data Analytics.