Marketing Metrics

How Can Companies Measure the Profit Impact of Their Marketing Budget

The marketing and sales of expense are the basis of a marketing budget and includes these expenses: Company & product advertising, sponsorships, social media, trade shows, retailer promotions, sales & service expenses as well as all people expenses (salary, overhead, travel, etc.) associated with marketing & sales activities. Let’s first look at how companies traditionally

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Why Should CEOs Worry About Customer Satisfaction?

Customer satisfaction is the extent to which a company can meet or exceed the most important needs of the largest proportion of its customers. How does customer satisfaction benefit a company? A 2023 paper published in Marketing Letters synthesized 245 articles representing a combined sample size of 1,160,982. The results show a positive association of

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What Are Marketing Metrics?

Marketing metrics help a company measure its marketing performance. CMOs, marketing executives, brand managers and product managers can use marketing metrics to assess and demonstrate marketing’s contribution to a company’s sales and profitability [1]. As seen in Figure 1, a marketing metrics dashboard helps executives develop marketing strategies and relate them to marketing and company

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How Does Customer Satisfaction Impact Company Profits?

Customers who are Extremely/Very Satisfied with a company have an important impact on company profitability (1). A summary of 40 years of research representing more than 1 million customers concluded that customer satisfaction predicts company profits (2).  Extremely/Very Satisfied customers account for a disproportionately large portion of a company’s profits. To grow profits, companies should

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