Figure 11.16: E-Mail Marketing Campaign Effectiveness
| E-Marketing Activity | Response Metric | Response Volume | Campaign Leakage |
|---|---|---|---|
| E-Mails Sent | 10000 | 0% | |
| Delivered | 8100 | 19.0% | |
| Opened | 5022 | 30.8% | |
| Viewed | 1959 | 30.6% | |
| Request | 666 | 12.9% | |
| Penetration Index | 6.7% | ||
Instruction: Click on any yellow input cell to change a Response Metric and experiment to see the Penetration Index and Campaign Leakages change.