11.23: Almetta’s Social Media Customer Response Index

Figure 11.23: Almetta's Social Media Customer Response Index

E-Marketing Activity	Response Metric	Response Volume	Campaign Leakage
Post Reach		4500	10.0%
Viewed Post		3510	19.8%
Liked		878	52.7%
Shared		88	15.8%
Response Index	1.8%

Instruction: Click on any yellow input cell to change a Response Metric and experiment to see the Response Index and Response Volume changes.