Figure 5.12: Market Share Performance
Note: The input percentages (yellow cells) cannot exceed 100%
| Share Performance Metric |
Current |
Leakage | Strategy |
Leakage | Benchmark Performance |
| 55.0% | 40.0% | ||||
| 11.3% | 19.8% | ||||
| 16.9% | 8.0% | ||||
| 3.5% | 10.6% | ||||
| 3.3% | 5.4% | ||||
| Market Share Index | 10.0% | 90.0% | 16.2% | 83.8% | 23.0% |
| Share Development Index | 43.5% | 70.3% | 100.0% | ||
| Market Share Index | |||||
| • Current | 43.5% | ||||
| • Strategy | 70.3% | ||||
Instruction: In Figure 5.12, change any yellow input percentages for Current or Strategy to see how the Market Share Index and Share Development Index change. Changes in the Benchmark Performance can also be made to see how the Share Development Index changes.
Next Example: To create a new example, change the Share Performance Metrics to represent the market share performance tree that leads to purchase. Then input percentages in all yellow cells in the table for your new example.