Figure 5.16: Forecasting Sales

Market Potential (units)  
Year Current Year 1 Year 2 Year 3
Market Development Index 52.5% 55.1% 57.9%
Market Growth
Market Demand 500000 525000 551250 578813
   
Share Potential  
Market Share
Share Development Index 40.0% 45.0% 50.0% 55.0%
 
Volume Sold 20000 23625 27563 31835
Average Price
Sales Revenues $20,000,000 $23,034,375 $26,184,375 $29,447,086

Note: Share Potential and Market Share inputs (yellow cells) cannot exceed 100%

SALES REVENUES  
CURRENT $20,000,000  
YEAR 1 $23,034,375  
YEAR 2 $26,184,375  
YEAR 3 $29,447,086  

Instruction: Change any yellow cells to see how the Sales Forecast will change. Create a new example by replacing all the yellow input cells with numbers for your example.