Figure 9.17: Travel Backpack Price-Performance Design Options
INPUT (Yellow Cells)
- The ranking is limited to 1 to 9
- No rank number can be repeated
| Product Option |
Rank (1 to 9) |
|---|---|
| L | |
| M | |
| N | |
| O | |
| P | |
| Q | |
| R | |
| S | |
| T |
Instruction: Rank your preference (yellow cells) for these nine product options from 1 (most preferred) to 9 (least preferred). Experiment with different consumer preferences. For example, how would a very price-sensitive consumer rank these product options?