Figure 10.2: Channel Efficiency Through Intermediary
| Number Manufacturers |
X | Number Retailers |
X | Transaction per Year |
= | Total Transaction |
| 1200000 |
| Number Manufacturers |
X | Transaction per Year |
+ | Number Retailers |
X | Transaction per Year |
= | Total Transaction |
| 13200 |
Instruction: Change the yellow input cells to explore the impact on channel transactions with and without a wholesaler