MBM/App 1.1: Customer Satisfaction and Profitability
MBM/App 1.8: Customer Satisfaction and Profit Impact Analytic
MBM/App 1.15: Customer Lifetime Value
MBM/App 2.2: Running Shoes – Customer Experience Word Cloud
MBM/App 2.7: Nike Product Focus Group
MBM/App 2.18: Customer Experience Milestones and Score
MBM/App 3.5: Prioritizing Customer Needs Based on Importance
MBM/App 3.7: Peet’s Coffee Overall Performance
MBM/App 3.10: Relative Value Map
MBM/App 3.19: Ownership Value of Shipping Package
MBM/App 4.2: Customer Needs-Based Market Segmentation
MBM/App 4.4: Microsoft Customer Preferences for Features & Price
MBM/App 4.12: Lunch Express – Needs-Based Customer Segmentation
MBM/App 5.5: Estimating Market Demand & Market Potential
MBM/App 5.12: Market Share Performance
MBM/App 5.16: Forecasting Sales
MBM/App 6.11A: Fit Pro – Marketing Profitability Metrics
MBM/App 6.12: Marketing Performance & Profit Impact
MBM/App 6.16: Profit Impact of Increased Customer Retention
MBM/App 7.4: Loctite’s Expanded Brand Positioning Strategy
MBM/App 7.9: Forbes 2020 World’s Most Valuable Brands
MBM/App 7.13: Brand Equity Scorecard
MBM/App 7.15: LG’s Umbrella Brand and Product Strategy
MBM/App 7.18: Procter & Gamble’s Brand Portfolio
MBM/App 8.3: Samsung Galaxy S Product Evolution
MBM/App 8.10: Improving Existing Features
MBM/App 8.22: Snowboard Company’s Marketing Strategy Team Report
MBM/App 9.4: Bakery Pricing & Breakeven Analysis
MBM/App 9.10: Customer Purchase Likelihood Index (B2B Companies)
MBM/App 9.12: Bakery Price Elasticity and Profit Impact
MBM/App 9.17: Travel Backpack Price-Performance Design Options
MBM/App 10.2: Channel Efficiency Through Intermediary
MBM/App 10.6: Mapping Channel Pricing and Pocket Price
MBM/App 10.12: Alternative Channel Marketing Profitability
MBM/App 11.13: Advertising Effectiveness and Customer Response Index
MBM/App 11.15: Media Advertising and Sales Carryover
MBM/App 11.16: E-Mail Marketing Campaign Effectiveness
MBM/App 11.23: Almetta’s Social Media Customer Response Index
