Figure 3.10: Relative Value Map
82
75
80
85
82
75
80
85
Instruction: Shown above is a Value Map for Peet’s Coffee, including current Performance (82) and Current Price ($7.10). Select any of the three Peet’s Coffee performance options (yellow cells) to see how Peet’s Coffee changes in Relative Performance, Relative Value Index and location in the Value Map.