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  • Home
  • Handbook
  • Book
    • Table of Contents
    • Intro
    • Part I
    • Chapter 1
    • Chapter 2
    • Chapter 3
    • Part II
    • Chapter 4
    • Chapter 5
    • Chapter 6
    • Part III
    • Chapter 7
    • Chapter 8
    • Chapter 9
    • Part IV
    • Chapter 10
    • Chapter 11
  • Login
  • Students
  • Instructor
  • Blog
    • Customer Focus
    • Market Focus
    • Brand Strategy
    • Customer Engagement
    • Marketing Metrics
    • Financial/Profit Impact
  • Readings
  • Contact

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