Tide Tiles: P&G’s New Push
For nearly 80 years, Tide has defined how Americans think about clean laundry. From powder detergent to liquid detergent and later Tide Pods, Procter & Gamble has repeatedly reinvented its flagship brand. P&G is making a bold bet: Tide evo, a detergent “tile“—a flexible three-inch square made of detergent fibers that looks and feels more […]
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